Simply….. The secret behind every successful diet out there is the fact that you’re eating fewer calories than what your body burns. This is a fact, and now you know it. No more lies, no more bullshit.

Now the reason why your regular diets don’t work is because when you’re on them you’re losing weight too fast. This in turn reduces your BMR (because you’re not just burning fat, you’re also burning muscle [and fluids]).

So what then is BMR? BMR stands for Basal Metabolic Rate, which is the amount of calories your body burns in a day at complete rest. Like if you were to be in a state of coma. As long as your heart is beating your body keeps burning calories to keep you breathing and your blood pumping through your veins.

What this means is that IF (and most often when…), after your diet, you return to eating EXACTLY the same foods as you had prior to the diet, you will put all the weight back on AND SOME more. It is the reason behind the fact that diets rarely work. This is why dieters, over the years, get gradually bigger, and bigger, and bigger…. Sound familiar?

Why does dieting reduce your BMR then? Because when you diet too fast, you will lose muscle tissue (as well as water and some fat). And muscle burns calories like hell, whereas fat doesn’t. So after your diet you’ll end up having less muscle mass, which means your body won’t be able to burn as many calories throughout the day as it did before.

Which leads us to ONE CONCLUSION: You must find ways to enjoy healthy food, and realise that if you want to be a smaller person forever, you have to eat the calories a smaller person would eat for the rest of your life.

Then for some amazingly exciting facts…… Flexible dieting allows you to enjoy all the foods you like - including chocolate, cake, alcohol, crisps, burgers, you name it. These kinds of foods don’t keep hunger at bay for long, and include a ton of calories. This is why you can’t have a shitload of them all the time. If you have a bad day today (ie you eat too much), then just balance it out over the next week and eat slightly less than you would on a normal day - it’ll balance your calories out and no damage will have been done. No worries!

Flexible dieting is also amazing because you’ll LEARN how much energy is in your foods (and drinks), so you’ll automatically be educating yourself on the ways you can eat the food you love and still lose weight. You can now get a fantastic kickstart with my 10 day challenge you can start by clicking —> right here <—. It’s free for a limited time only, and includes everything you need from training to personalised calories.

Good luck!

Drop me a message if there’s anything else I can do to help you :-)

/Erika